Jaap Van Vreden

Sourcing and Procurement Director


Jaap van Vreden joined Lenta as Procurement Director in 2015.

Experience: Jaap has over 30 years’ international experience in the retail industry across sourcing, procurement, marketing and brand management. Prior to joining Lenta, he was a consultant for Li& Fung and implemented category and procurement management in supermarket and hypermarket chains.
Earlier in his career, Jaap worked as CCO for Modis in Russia and for over eight years held VP positions in Ahold USA and CEE.

Qualifications: Jaap holds a diploma in Retail, Economic and Administrative studies from the Deltion College in the Netherlands.