Rud Pedersen

Chief Financial Officer (CFO)

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Rud Pedersen was appointed Lenta Chief Financial Officer in 2019.

Experience: Prior to his current role, Rud served as CFO of Carlsberg Eastern Europe and was responsible for operations in five FSU markets. Over the last 25 years he held a number of senior management positions in a diverse range of businesses, including FMCG, fashion and apparel retail, pharma. Rud has had experience in regional and group level roles, including Cadbury (Russia), Astrazeneca (Belgium), Levi Strauss (Belgium) and IC Group (Denmark). He started his career with Deloitte.

Qualifications: Rud holds the Master of Science degree in International Business Administration & Commercial Law from Aarhus School of Business (Denmark) and has an EMBA from London Business School (UK).