Rud Pedersen

Chief Financial Officer (CFO)


Rud Pedersen was appointed Chief Financial Officer on 1 April 2019.

Experience: Before his current role, Rud served as CFO of Carlsberg Eastern Europe and was responsible for operations in five FSU markets. Over the last 25 years he has held a number of senior management positions in a diverse range of businesses including FMCG, fashion and apparel retail and pharma. Rud has had experience in regional and grouplevel roles, including Cadbury (Russia), Astrazeneca (Belgium), Levi Strauss (Belgium) and IC Group (Denmark). He started his career with Deloitte.

Other roles: CEO in Lenta IPJSC and CFO in Lenta LLC

Other Selective Directorships: no

Qualifications: Rud holds the Master of Science degree in International Business Administration & Commercial Law from Aarhus School of Business (Denmark). He also has an EMBA from London Business School (UK).